Julie Doyle, Nathan Farrell, and Michael K. Goodman
Since the mid-2000s, entertainment celebrities have played increasingly prominent roles in the cultural politics of climate change, ranging from high-profile speeches at UN climate conferences, and social media interactions with their fans, to producing and appearing in documentaries about climate change that help give meaning to and communicate this issue to a wider audience. The role afforded to celebrities as climate change communicators is an outcome of a political environment increasingly influenced by public relations and attuned toward the media’s representation of political ideas, policies, and sentiments. Celebrities act as representatives of mass publics, operating within centers of elite political power. At the same time, celebrities represent the environmental concerns of their audiences; that is, they embody the sentiments of their audiences on the political stage. It is in this context that celebrities have gained their authority as political, social, and environmental “experts,” and the political performances of celebrities provide important ways to engage electorates and audiences with climate change action.
More recently, celebrities offer novel engagements with climate change that move beyond scientific data and facilitate more emotional and visceral connections with climate change in the public’s everyday lives. Contemporary celebrities, thus, work to shape how audiences and publics ought to feel about climate change in efforts to get them to act or change their behaviors. These “after data” moments are seen very clearly in Leonardo DiCaprio’s documentary Before the Flood. Yet, with celebrities acting as our emotional witnesses, they not only might bring climate change to greater public attention, but they expand their brand through neoliberalism’s penchant for the commoditization of everything including, as here, care and concern for the environment. As celebrities build up their own personal capital as eco-warriors, they create very real value for the “celebrity industrial complex” that lies behind their climate media interventions. Climate change activism is, through climate celebrities, rendered as spectacle, with celebrities acting as environmental and climate pedagogues framing for audiences the emotionalized problems and solutions to global environmental change. Consequently, celebrities politicize emotions in ways that that remain circumscribed by neoliberal solutions and actions that responsibilize audiences and the public.
In debates surrounding policy options for mitigating greenhouse gas (GHG) emissions, economists of various political stripes are near unanimous in their advocacy of putting a price on carbon, whether through a tax or emissions trading program. Due to the visible costs imposed on industry and consumers, however, these policies have been resisted by carbon-intensive industries and by an ideologically divided public, producing incentives for vote-seeking politicians to avoid implementing comprehensive and stringent carbon prices within their own borders. In this highly politicized environment, and considering the more recent diffusion of market-based instruments across political jurisdictions around the world, researchers have sought to identify the conditions most favorable to implementing carbon taxes and cap-and-trade programs, the correlates of public support for these policies, and the extent to which different communication strategies may help build public support. How do experts, political leaders, and members of the public understand these policy instruments, and what specific approaches have been most successful in persuading policy makers and the public to support a price on carbon? In places that have yet to implement a carbon price, what can communication strategists learn from existing research and the experience of other jurisdictions where such policies have been successfully implemented? In places where carbon taxes or carbon cap-and-trade programs exist, how are the benefits of these policies best communicated to ensure the durability of carbon pricing policies over time?
Scientific agreement on climate change has strengthened over the past few decades, with around 97% of publishing climate scientists agreeing that human activity is causing global warming. While scientific understanding has strengthened, a small but persistent proportion of the public actively opposes the mainstream scientific position. A number of factors contribute to this rejection of scientific evidence, with political ideology playing a key role. Conservative think tanks, supported with funding from vested interests, have been and continue to be a prolific source of misinformation about climate change. A major strategy by opponents of climate mitigation policies has been to cast doubt on the level of scientific agreement on climate change, contributing to the gap between public perception of scientific agreement and the 97% expert consensus. This “consensus gap” decreases public support for mitigation policies, demonstrating that misconceptions can have significant societal consequences. While scientists need to communicate the consensus, they also need to be aware of the fact that misinformation can interfere with the communication of accurate scientific information. As a consequence, neutralizing the influence of misinformation is necessary. Two approaches to neutralize misinformation involve refuting myths after they have been received by recipients (debunking) or preemptively inoculating people before they receive misinformation (prebunking). Research indicates preemptive refutation or “prebunking” is more effective than debunking in reducing the influence of misinformation. Guidelines to practically implement responses (both preemptive and reactive) can be found in educational research, cognitive psychology, and a branch of psychological research known as inoculation theory. Synthesizing these separate lines of research yields a coherent set of recommendations for educators and communicators. Clearly communicating scientific concepts, such as the scientific consensus, is important, but scientific explanations should be coupled with inoculating explanations of how that science can be distorted.
Courtney Plante, Johnie J. Allen, and Craig A. Anderson
Given the dire nature of many researchers’ predictions about the effects of global climate change (e.g., rising sea levels, droughts, more extreme weather), it comes as little surprise that less attention has been paid to the subtler, less direct outcomes of rapid climate change: psychological, sociological, political, and economic effects. In this chapter we explore one such outcome in particular: the effects of rapid climate change on aggression. We begin by exploring the potential for climate change to directly affect aggression in individuals, focusing on research showing the relationship between uncomfortably hot ambient temperature and aggression. Next, we review several lines of research illustrating ways that climate change can indirectly increase aggression in individuals. We then shift our focus from individuals to the effects of climate change on group-level aggression. We finish by addressing points of contention, including the challenge that the effects of climate change on aggression are too remote and too small to be considered relevant.