Communication

The term public engagement (PE) refers to processes that provide a distinct role for citizens or stakeholder groups in policymaking. Such engagement is distinctive because it aims to create opportunities for mutual learning among policymakers, scientists, stakeholders, and members of the public. In so doing, PE involves a particular type of voice in public debate and policymaking that is different from more established discourses, such as those expressed through official policymaking channels, scientific institutions, civil society activists, or the public media. By the early 1970s, PE had emerged in the context of an overall democratization movement in Western societies through such innovations as the “citizen jury” in the United States and “planning cells” in Germany. Today, it is often more pragmatically motivated, such as in the European Commission, where PE is seen as a tool for responsible research and innovation that helps to anticipate and assess potential implications and societal expectations of research and innovation, as well as to design more inclusive and sustainable research policies.

The first global PE processes in history were created to incorporate citizen voices into United Nations (UN) conventions on biodiversity and climate change. Building on theories of deliberative democracy and tested PE practices, a new World Wide Views process was developed to provide informed and considered input from ordinary citizens to the 2009 UN climate summit. This and subsequent World Wide Views (WWViews) deliberations have demonstrated that PE may potentially open up policy discourses that are constricted and obfuscated by organized interests. A telling example is provided by the World Wide Views on Climate and Energy deliberation held on June 5, 2015, where nearly 10,000 ordinary citizens gathered in 76 countries to consider and express their views on the issues to be addressed at the UN climate summit in Paris later that year. In a noteworthy departure from prevailing media and policy discourses, two-thirds of the participating citizens saw measures to fight climate change as “mostly an opportunity to improve our quality of life,” while only a quarter saw them as “mostly a threat to our quality of life,” a result that was consistent across high-, middle-, and low-income countries.

Recent research on PE has indicated that when effectively implemented, such processes can increase the legitimacy, quality, and capacity of decision-making. Earlier aspirations for broader impacts, such as the democratization of policymaking at all levels, are now less prominent but arguably indispensable for achieving both immediate and longer-range goals. The relatively new concept of a deliberative system captures this complexity by moving beyond the narrow focus on single PE events encountered in much research to date, recognizing that single events rarely affect the course of policymaking. The evolving prospects for PE in biodiversity and climate change policy, therefore, can be seen as requiring ongoing improvements in the capacities of the deliberative system.

Carbon capture and storage (CCS) has emerged as a potential strategy for reducing greenhouse gas (GHG) emissions. It involves the capture of carbon dioxide (CO2) emissions from large point source emitters, such as coal-fired power plants. The CO2 is transported to a storage location, where it is isolated from the atmosphere in stable underground reservoirs. CCS technology has been particularly intriguing to countries that utilize fossil fuels for energy production and are seeking ways to reduce their GHG emissions. While there has been an increase in technological development and research in CCS, some members of the public, industry, and policymakers regard the technology as controversial. Some proponents see CCS as a climate change mitigation technology that will be essential to reducing CO2 emissions. Others view CCS as an environmentally risky, complex, and expensive technology that is resource-intensive, promotes the continued extraction of fossil fuels, and competes with renewable energy investments.

Effective communication about CCS begins with understanding the perceptions of the general public and individuals living in the communities where CCS projects are sited or proposed. Most people may never live near a CCS site, but may be concerned about risks, such as the cost of development, environmental impacts, and competition with renewable energy sources. Those who live near proposed or operational projects are likely to have a strong impact on the development and deployment of CCS. Individuals in locally affected communities may be more concerned about disruptions to sense of place, impact on jobs or economy, or effect on local health and environment. Effective communication about the risks and benefits of CCS has been recognized as a critical factor in the deployment of this technology.

In debates surrounding policy options for mitigating greenhouse gas (GHG) emissions, economists of various political stripes are near unanimous in their advocacy of putting a price on carbon, whether through a tax or emissions trading program. Due to the visible costs imposed on industry and consumers, however, these policies have been resisted by carbon-intensive industries and by an ideologically divided public, producing incentives for vote-seeking politicians to avoid implementing comprehensive and stringent carbon prices within their own borders. In this highly politicized environment, and considering the more recent diffusion of market-based instruments across political jurisdictions around the world, researchers have sought to identify the conditions most favorable to implementing carbon taxes and cap-and-trade programs, the correlates of public support for these policies, and the extent to which different communication strategies may help build public support. How do experts, political leaders, and members of the public understand these policy instruments, and what specific approaches have been most successful in persuading policy makers and the public to support a price on carbon? In places that have yet to implement a carbon price, what can communication strategists learn from existing research and the experience of other jurisdictions where such policies have been successfully implemented? In places where carbon taxes or carbon cap-and-trade programs exist, how are the benefits of these policies best communicated to ensure the durability of carbon pricing policies over time?

As the global imperative for sustainable energy builds and with hydroelectricity proposed as one aspect of a sustainable energy profile, public discourse reflects the complex and competing discourses and social-ecological trade-offs surrounding hydropower and dams. Is hydropower “green”? Is it “sustainable”? Is it “renewable”? Does hydropower provide a necessary alternative to fossil fuel dependence? Can the ecological consequences of hydropower be mitigated? Is this the end of the hydropower era, or is it simply the beginning of a new chapter? These pressing questions circulate through discussions about hydropower in a time of changing climate, globally declining fisheries, and aging infrastructure, lending a sense of urgency to the many decisions to be made about the future of dams.

The United States and European Union (EU) saw an enduring trend of dam building from the Industrial Revolution through the mid-1970s. In these countries, contemporary media discussions about hydropower are largely focused on removing existing hydropower dams and retrofitting existing dams that offer hydropower potential. Outside of these contexts, increasing numbers of countries are debating the merits of building new large-scale hydropower dams that, in many developing countries, may have disproportionate impacts on indigenous communities that hold little political or economic power. As a result, news and social media attention to hydropower outside the United States/EU often focus on activist efforts to oppose hydropower and on its complex consequences for ecosystems and communities alike.

Despite hydropower’s wide range of ecological, economic, and social trade-offs, and the increasing urgency of global conversations about hydropower, relatively little work in communication studies explores news media, social media, or public debate in the context of hydropower and dam removal. In an effort to expand the scope of communication studies, after reviewing existing work the attention here shifts to research focused more broadly on human dimensions of hydropower. These dual bodies of work focus on small and large dams from Europe to the Americas to Asia and have applied a range of methods for analyzing media coverage of the hydropower debate. Those studies are reviewed here, with an emphasis on the key themes that emerge across studies—including trust, communication, local engagement, and a call to action for interdisciplinary approaches, intertwined with conflict, conflict resolution, and social and ecological resistance. The conclusion offers an original case brief that elucidates emerging themes from our ongoing research about hydropower and dam removal in the United States, and suggests future directions for research.

The annual United Nations Climate Change Conferences, officially called Conferences of the Parties (COPs), are the main drivers of media attention to climate change around the world. Even more so than the Rio and Rio+20 “Earth Summits” (1992 and 2012) and the meetings of the Intergovernmental Panel on Climate Change (IPCC), the COPs offer multiple access points for the communicative engagement of all kinds of stakeholders. COPs convene up to 20,000 people in one place for two weeks, including national delegations, civil society and business representatives, scientific organizations, representatives from other international organizations, as well as journalists from around the world. While intergovernmental negotiation under the auspices of the UN Framework Convention on Climate Change (UNFCCC) constitutes the core of COP business, these multifunctional events also offer arenas for civil society mobilization, economic lobbying, as well as expert communication and knowledge transfer.

The media image of the COPs emerges as a product of distinct networks of coproduction constituted by journalists, professional communicators from non-governmental organizations (NGOs), and national delegations. Production structures at the COPs are relatively globalized with uniform access rules for journalists from all over the world, a few transnational news agencies dominating distribution of both basic information and news visuals, and dense localized interaction between public relations (PR) professionals and journalists. Photo opportunities created by globally coordinated environmental NGOs meet the selection of journalists much better than the visual strategies pursued by delegation spokespeople. This gives NGOs the upper hand in the visual framing contest, whereas in textual framing NGOs are sidelined and national politicians clearly dominate media coverage. The globalized production environment leads to relatively similar patterns of basic news framing in national media coverage of the COPs that reflect overarching ways of approaching the topic: through a focus on problems and victims; a perspective on civil society demands and solutions; an emphasis on conflict in negotiations; or a focus on the benefits of clean energy production. News narratives, on the other hand, give journalists from different countries more leeway in adapting COP news to national audiences’ presumed interests and preoccupations.

Even after the adoption of a new global treaty at COP21 in Paris in 2015 that specifies emission reduction targets for all participating countries, the annual UN Climate Change Conferences are likely to remain in the media spotlight. Future research could look more systematically at the impact of global civil society and media in monitoring the national contributions to climate change mitigation introduced in the Paris Agreement and shoring up even more ambitious commitments needed to reach the goal of keeping global warming well below 2 degrees Celsius as compared to pre-industrial levels.

Environmental organizations have been critically important in publicizing and supplying arguments about climate change, just as with the other environmental issues facing contemporary societies. In their campaigns and activism, environmental groups need to be able to make influential and widely circulated claims about the state of the natural world or the ecological impact of human activities. To do this, they have to “manage” their relationship to science. Environmentalists (in contrast to many other campaigners) are obliged to be science communicators because the convincingness of their message depends on the underlying presumption that their claims have a basis in factual, scientific accuracy.

Facing the science and communication challenges of climate change, environmentalists have often found their role to be an unusual one. Unlike in most other ecological campaign areas, they have been committed to defending or bolstering mainstream scientific opinion about the nature and causes of climate change. Nonetheless, they have sought ways of distancing themselves from some of the policy and technological options apparently favored by leading scientific figures. And they have pioneered approaches based more on long-term investment strategies and normative values which, to some degree, allow them to sidestep difficulties associated with the adoption of a subordinate role in the science communication arena.

Participation by citizens and stakeholder groups is an important aspect of climate governance at the regional, national, international, and global levels. Increasing awareness of anthropogenic causes of climate change has fueled calls for democratic action and renewal that promise to enrich both existing and emerging forms of political engagement. Participation is not a panacea, however, and has many limitations. Three substantial critiques of participatory and deliberative approaches to climate change hinge on questions of power, authority, and opportunities for dissent. The climate system itself poses unique challenges to democratic governance. Accelerating rates of environmental change associated with climate change make past experience less applicable to current situations and complicate predicting the future even further. As such, participatory and deliberative approaches may need to be reconfigured to respond adequately to the challenges of climate change. Systems approaches broaden the scope of participation and deliberation, and innovative participatory methods are increasingly moving beyond narrow framings of climate change. As deliberative and participatory initiatives become more common, it is no longer a question of supporting or rejecting participatory forms of climate governance. Rather, questions need to address what kinds of consequences will occur and in whose interests certain participatory processes operate. Which social views and values are supported and which are marginalized, and what are the consequences of collective responses to this pressing environmental and social issue?