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Edward Maibach, Bernadette Woods Placky, Joe Witte, Keith Seitter, Ned Gardiner, Teresa Myers, Sean Sublette, and Heidi Cullen
Global climate change is influencing the weather in every region of the United States, often in harmful ways. Yet, like people in many countries, most Americans view climate change as a threat that is distant in space (i.e., not here), time (i.e., not now), and species (i.e., not us). To manage risk and avoid harm, it is imperative that the public, professionals, and policy-makers make decisions with an informed understanding of our changing climate. In the United States, broadcast meteorologists are ideally positioned to educate Americans about the current and projected impacts of climate change in their community. They have tremendous reach, are trusted sources of climate information, and are highly skilled science communicators. When our project began in 2009, we learned that many U.S.-based TV weathercasters were potentially interested in reporting on climate change, but few actually were, citing significant barriers including a lack of time to prepare and air stories, and lack of access to high-quality content that can be rapidly used in their broadcasts, social media, and community presentations. To test the premise that TV weathercasters can be effective climate educators—if supported with high-quality localized climate communication content—in 2010 George Mason University, Climate Central, and WLTX-TV (Columbia, SC) developed and pilot-tested Climate Matters, a series of short on-air (and online) segments about the local impacts of climate change, delivered by the station’s chief meteorologist. During the first year, more than a dozen stories aired. To formally evaluate Climate Matters, we conducted pre- and post-test surveys of local TV news viewers in Columbia. After one year, WLTX viewers had developed a more science-based understanding of climate change than viewers of other local news stations, confirming our premise that when TV weathercasters report on the local implications of climate change, their viewers learn. Through a series of expansions, including the addition of important new partners—the American Meteorological Society, National Aeronautical and Space Administration (NASA), National Oceanic and Atmospheric Administration (NOAA), and Yale University—Climate Matters has become a comprehensive nationwide climate communication resource program for American broadcast meteorologists. As of March 2016, 313 local weathercasters nationwide (at 202 stations in 111 media markets) are participating in the program, receiving new content on a weekly basis. Some leaders in the World Meteorological Organization are now promoting the concept of “TV weather presenters as climate change communicators,” and collaborative discussions are underway with Climate Central. In this article, we review the theoretical basis of the program, detail its development and national scale-up, and conclude with insights for how to develop climate communication initiatives for other professional communities of practice in the U.S. and other countries.
International climate negotiations seek to limit warming to an average of two degrees Celsius (2°C). This objective is justified by the claim that scientists have identified two degrees of warming as the point at which climate change becomes dangerous. Climate scientists themselves maintain that while science can provide projections of possible impacts at different levels of warming, determining what constitutes an acceptable level of risk is not a matter to be decided by science alone, but is a value choice to be deliberated upon by societies as a whole. Hence, while climate science can inform debates about how much warming is too much, it cannot provide a definitive answer to that question. In order to fully understand how climate change came to be defined as a phenomenon with a single global dangerous limit of 2°C, it is necessary to incorporate insights from the social sciences.
Political economy, culture, economics, sociology, geography, and social psychology have all played a role in defining what constitutes an acceptable level of climate risk. These perspectives can be applied through the framework of institutional analysis to examine reports from the Intergovernmental Panel on Climate Change and other international organizations. This interdisciplinary approach offers the potential to provide a comprehensive history of how climate science has been interpreted in policy making. An interdisciplinary analysis is also essential in order to move beyond historical description to provide a narrative of considerable explanatory power. Such insights offer a valuable framework for considering current debates about whether or not it will be possible to limit warming to 2°C.
An orbitally induced increase in summer insolation during the last glacial-interglacial transition enhanced the thermal contrast between land and sea, with land masses heating up compared to the adjacent ocean surface. In North Africa, warmer land surfaces created a low-pressure zone, driving the northward penetration of monsoonal rains originating from the Atlantic Ocean. As a consequence, regions today among the driest of the world were covered by permanent and deep freshwater lakes, some of them being exceptionally large, such as the “Mega” Lake Chad, which covered some 400 000 square kilometers. A dense network of rivers developed.
What were the consequences of this climate change on plant distribution and biodiversity? Pollen grains that accumulated over time in lake sediments are useful tools to reconstruct past vegetation assemblages since they are extremely resistant to decay and are produced in great quantities. In addition, their morphological character allows the determination of most plant families and genera.
In response to the postglacial humidity increase, tropical taxa that survived as strongly reduced populations during the last glacial period spread widely, shifting latitudes or elevations, expanding population size, or both. In the Saharan desert, pollen of tropical trees (e.g., Celtis) were found in sites located at up to 25°N in southern Libya. In the Equatorial mountains, trees (e.g., Olea and Podocarpus) migrated to higher elevations to form the present-day Afro-montane forests. Patterns of migration were individualistic, with the entire range of some taxa displaced to higher latitudes or shifted from one elevation belt to another. New combinations of climate/environmental conditions allowed the cooccurrences of taxa growing today in separate regions. Such migrational processes and species-overlapping ranges led to a tremendous increase in biodiversity, particularly in the Saharan desert, where more humid-adapted taxa expanded along water courses, lakes, and wetlands, whereas xerophytic populations persisted in drier areas.
At the end of the Holocene era, some 2,500 to 4,500 years ago, the majority of sites in tropical Africa recorded a shift to drier conditions, with many lakes and wetlands drying out. The vegetation response to this shift was the overall disruption of the forests and the wide expansion of open landscapes (wooded grasslands, grasslands, and steppes). This environmental crisis created favorable conditions for further plant exploitation and cereal cultivation in the Congo Basin.
Maria Ojala and Yuliya Lakew
One important group to include in efforts to combat climate change is young people. This group comprises the future leaders of society, besides being citizens of today, and they will be the ones handling the future negative consequences of this global problem. This article provides an overview of some research about climate change communication and young people. The aim is to gain a better understanding of how this group relates to and communicates about climate change in different contexts, and how to best promote knowledge, a sense of efficacy, and engagement concerning this problem. The focus is on young people who are between late childhood and young adulthood. Questions in focus are: How do media messages about climate change influence young people, and how do they themselves use media, for instance social networks, to engage with this issue? Can art-based and entertainment approaches to communication overcome the distant and complex character of climate change and make young people feel more empowered and engaged? Is it possible to communicate about climate change and raise awareness by promoting contact with nature and animals? How do young people cope with the negative emotions that are often evoked by information about this problem? In what way do young people communicate in everyday life with parents, peers, and teachers about climate change? Are participatory approaches to climate change communication a good way to prepare young people for future extreme climate events?
A great deal of learning takes place outside of the standard curriculum. School-based education is often insufficient to address climate change; many schools do little to cover the topic, perhaps out of the desire to avoid political controversy. This leaves social media, mainstream news media, and informal learning environments to cover the gap. Although social media and mainstream news media can be politically polarized, science museums, zoos, and other informal learning environments draw a broad and diverse audience, and are generally trusted by people across the political spectrum. This makes them an important location for climate change education.
Informal learning environments are settings outside traditional educational institutions in which information is communicated. Environments such as zoos and nature centers, which provide information about animals, ecology, and the natural environment, have several attributes that are important to their role in climate change communication. One significant feature is that they are social contexts, in which social interaction is both expected and encouraged. If the people who are encountering the message talk to each other about it, they can develop a shared understanding of, and response to, the content. The social experiences provide an opportunity to affirm shared values for nature, and understandings of the potential impacts of climate change.
Another key characteristic of these environments is that they have at least a minimal entertainment function along with the education function. People are required to attend formal educational settings, at least within certain parameters, but informal settings are usually optional. That means that those who run the sites have to think about ways to encourage attendance, by providing an emotionally engaging experience. The personal experience of curiosity, awe, and connection to nature can be dramatic, as can be seen by observing visitors at a zoo exhibit. Such connections can provide a powerful basis for empathy, a precursor to concern about the impacts of climate change on animals and ecosystems.
Climate literacy requires “an understanding of your influence on climate and climate’s influence on you and society” (U.S. Global Change Research Program (USGCRP), 2009, p. 4). Such an understanding can be frightening if people feel helpless. In addition to providing information about climate change, informal learning environments can do more to overcome denial. Well-constructed exhibits can promote concern through interest and engagement. But they also need to avoid a message that is too pessimistic. Beyond this, informal learning centers should take advantage of their social context. The very experience of learning about climate change in an institutional setting can empower visitors, who can feel reassured that society acknowledges the issue, cares about it, and has suggestions for effective action.
After reviewing aspects of environmental learning and the ways in which it occurs in informal settings, this chapter will present some suggestions about how zoos and other science museums can more effectively capitalize on their strengths to communicate with the public about climate change.