Susanne C. Moser
Communicating the impacts of climate change and possible adaptive responses is a relatively recent branch of the larger endeavor of climate change communication. This recent emergence, in large part, is driven by the fact that the impacts and policy/planning/practice responses have only recently emerged in more widespread public consciousness and discourse, and thus in scholarly treatment. This article will first describe the critical and precarious moment of when impacts and adaptation communication becomes important; it will then summarize proposed approaches to do so effectively; and discuss key challenges confronting climate change communication going forward. These challenges may well be unique in the field of communication, in that they either uniquely combine previously encountered difficulties into novel complexities or are truly unprecedented. To date, scholarship and experience in climate, environmental, or risk communication provide little guidance on how to meet these challenges of communicating effectively with diverse publics and decision makers in the face of long-term degradation of the life support system of humanity. The article will conclude with an attempt to offer research and practice directions, fit at least to serve as appropriately humble attitudes toward understanding and engaging fellow humans around the profound risks of an utterly uncertain and far-from-assured future.