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date: 23 July 2017

Communicating About Climate Change, Carbon Taxes, and Tradable Emission Programs

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Climate Science. Please check back later for the full article.

In debates surrounding policy options for mitigating emissions of greenhouse gasses (GHG), economists of various political stripes are near unanimous in their advocacy of putting a price on carbon emissions, whether through a tax or emissions trading program. Politically, however, few politicians have been brave enough to impose costs on emissions occurring within their own borders. This state of affairs, and the more recent diffusion of market-based instruments across political jurisdictions around the world raise new and important questions regarding how best to communicate the benefits of carbon taxes and cap-and-trade programs. How do advocates and opponents of carbon pricing frame their arguments around carbon pricing? How do experts, journalists, political leaders, and members of the public understand these policy instruments; and what specific approaches have been most successful in persuading policy makers and the public to support a price on carbon? In places that have yet to implement a carbon price, what can communication strategists learn from other jurisdictions that have successfully implemented a carbon price? In places where carbon taxes or emissions trading programs exist, how are the benefits of these policies best communicated to ensure the durability of carbon pricing policies over time?